Your winners answer a question. Most posts don't.
Your three biggest Reels each did one clear job. The birthday Reel answered "what do I gift her?" The Brazilian wax Reel answered people who asked "do you even do Brazilians?" The lash Reel showed a result. Each reached over 6,000 people. Most other posts go out with captions like "💗💗", "Just what you need" or "Please book now ⬇️", and typically reach about 810 people.